NDM weekly story

Daily Mail and Guardian digital 'minnows', says News UK chief

http://www.theguardian.com/media/2014/mar/05/daily-mail-guardian-digital-minnows-news-uk-mike-darcey4 

Summary of story : This article focuses on the issue of whether advertising or paywalls are better in generating revenues. According to News UK chief executive Mike Darcey, he refers the Daily Mail and the Guardian as "digital minnows". This is because, they focus on advertising to generate revenue which could lead to problems in the future. As a result, Darcey favours paywalls as free online "undermines the incentive for people to pay for print editions". 

Key info:

• monthly online readership of almost 300 million

My view: In my opinion, i disagree with the Darcey's view that the Guardian and Daily Mail are digital minnow, because if companies included paywalls this could decrease their readership. Although there would be problems if the companies reply on online advertising as their revenue streaming, this may not effect their readership if they do not include paywalls.

Jasmine Gardner: News travels fast in cyberspace but can we trust it?

http://www.standard.co.uk/comment/comment/jasmine-gardner-news-travels-fast-in-cyberspace-but-can-we-trust-it-9159845.html

Summary of the story:This article focuses on the issue of whether people can rely on social networking sites such as Twitter and Facebook on social issues. According to this article, in the US a third of adults under the age 30 receive the news through social media and half of them are Twitter uses. This clearly establishes the development of new media has impacted individuals' lives, as they no longer need to receive the news by watching terrestrial channels but through social networking sites. As stated in a survey for last year, "

Moreover, he states: "I might trust my colleague enough to share her gossip about David Moyes but if she got the information second hand from someone in her “circle of trust”, then I can only half believe it". It is clear that people cannot trust Facebook or Twitter as a reliable source of information, especially when a school boy called Sam Gardiner fooled Twitter  into believing that he was Samuel Rhodes. Significantly, according to a football journalist: "“With technology, when people chose to be dishonest they can do it at scale". To add, Twitter has become the primarily "place for wannabe influencers" and vitally among the public only "15% get their information from it. 

Key info:

• Twitter is now an everyday news source for 55% of opinion formers

My view: In my opinion,  I agree to a great extent that Twitter and Facebook cannot be trusted as a reliable source of news for the public. This is because, online there are many perspectives on a specific issue and therefore it  would not provide individuals with valid information on a topic. 

Mock Exam Feedback and Learners response

16 Marks 
Grade D

WWW: Applied theory in every question, and used example to support answer

EBI:  short answers, try and add another  paragraph for each question

LR:  Question 1, Enigma code

Enigma was created by setting up two opposing sides, Strauss’s binary opposites,
positioning the audience with one side. Audiences were encouraged to watch to the
film to enjoy the dramatic conflict and find out who won. Also the changes in the vampire genre meant there wasn’t a traditional.  human vs. vampire/good vs. evil binary. The use of costume emphasised the
opposites, seen in the colours of costumes, the snow white setting in Let the Right
One In and pale faces. Sophisticated answers argued that many of the Eclipse
audience would already know the ending so they watched for the pleasure of a
narrative resolution they could predict or to see how the predictable ending was
achieved.

Question 2,  popular genre 

Audience knowledge that the outsider will succeed in the end. Also people will wonder whether the ending was for them to be accepted as they were and  stay different or if they had to conform to achieve a happy ending. Sophisticated answers also discussed whether this communicated a positive value of it being ok to 

be different or because the resolution was often that the outsider was absorbed back 

in to society, they were actually socially conservative rather than a celebration of 

difference. In addition some answers also said outsider narratives could offer a 

‘happy ever after’ or at least a resolution not always possible in real life. 

Question 3, unofficial website 

Official websites could offer audiences interactive features that made them feel more 

involved with a film, which could be a profitable way of sustaining the success of a 

franchise. Sophisticated answers debated how real this involvement was and were 

critical of the impression given of personal involvement. 

More ever, Unofficial websites could also provide links to download the film illegally, damaging 

the films profits and the film industry in general. Higher level answers developed this 

point further by discussing other industries such as music

NDM weekly story

Weekly NDM

http://www.dailymail.co.uk/sciencetech/article-2538488/SMS-takes-seat-IM-number-texts-sent-Britain-falls-time.html

Number of text messages being sent falls for the first time ever as more people turn to Whatsapp and iMessage. 

The number of texts sent in Britain peaked at 39.7billion in 2011, having sparked the new language of text speak, from OMG (Oh My God) to LOL (Laugh Out Loud) and XOXO, meaning hugs and kisses. However, this year the number is predicted to fall to 21billion, less than half the 50billion ‘instant messages’ that will be sent.

The number of texts that are being sent has fallen due to the fact that there are other ways of contacting people, for example, whatsapp and iMessage and other apps. There are so many new apps that allow people to contact each other that texts are becoming irrelevant. People are no longer paying for texts, they are paying for more internet so that they can use the apps. I agree with this story, as I don't use texts any more and I hardly know anyone who use texts to contact someone. There are other ways such as calling, through Whatsapp and other apps. 

http://www.theguardian.com/technology/2014/feb/21/whatsapp-facebook-messaging-apps-viber-kik

What's next after WhatsApp: a guide to the future of messaging apps

Facebook’s $19bn deal points to the internet’s future, but from Viber’s domination to upstart Kik, WhatsApp is hardly unique

Messaging is enticing for a few reasons. For one, it’s a medium used by people all over the world. For another, it’s quieter; messages deliver a stream of photos, video or simple text direct fromloved ones, without the added noise of everyone else on the internet. Messages provide for thefastest way for people to connect or find each other in a crowd. And messages allow people to buy stuff – lots and lots of stuff – in an almost criminally seamless manner.

Consider the following a 101 guide to some of the messaging apps you may not have heard about, including a brief refresher on WhatsApp. These apps provide services that WhatsApp/Facebook may hope to emulate in the race to make money and literally monopolize the world’s attention. (And if that sounds creepy, that’s because it sort of is. The Guardian’s Dan Gilmor takes a look at a world where Zuckerberg, not phone service providers, dominate communication.)

Short attention span version: Born and bred in Silicon Valley by two ex-Yahoo employees, this app registers one million new users per day, and 450m users per month use the service to send text, photo and video. And now it’s worth a lot of money.

Where it’s popular: Europe – up to 80% market penetration in countries including Brazil, Germany, Portugal and Spain – and Latin America, India

Numbers: $19bm is the only number anyone’s paying attention to at the moment

Why it’s worth watching: See above. Also, WhatsApp’s revenue strategy ($1 after a year of free use) looks especially sluggish compared to other apps offering similar services.

More reading: Dominic Rushe’s breaking story on the acquisition also has great background onfounders’ visions for the tool – and more numbers, if you need them.

Whatsapp has been brought by Facebook, whatsapp is a popular way people talk to each other and catch up with each other, it is popular in Europe - up to 80% market penetration in countries including Brazil, Germany, Portugal and Spain - and Latin Amercia and India. This shows is a something that is used around the world and it is really popular.

NDM stories summarys

14/10/2013 - ' we have abandoned our children to the internet' 
07/11/2013 - Iphone5c 

16/11/2013 - Twitter Files for thank giving IPO

24/11/2013 - Is it ok to photograph strangers on a train?

01/12/13 - Mr paton; put up this paywall and university should use twitter to engage with students
08/12/13 - Smug shots and selfies and The sun as digital subscribers

15/12/13 - When fiction becomes fact and Mail online passes 10M daily browsers 

05/01/14 - how birds of a feather came to fly high on ITV and The 50 best Android apps of 2013 and How i tought my son to love Vinyl and YouView shareholders funding up 30%

12/01/14 - The tab- students websites making headlines and Widipedia: big leads Tv drama in top pages list

19/01/14 - Candy crush and Secure online world

27//01/14 - David cameran reveals everyman credentials and bad habits in interview and how your childs art could unlock your phones

02/03/14 - New and digital media article; skys internet service and Americans cant live without the web - but social media is a different story and breast cancer isnt sexy and Future of journalism

Total = 27

4 NDM story ; Feb half term

New and digital media article 12: Sky's internet service mistakenly blocks web-critical plugin

http://www.theguardian.com/technology/2014/jan/28/sky-broadband-blocks-jquery-web-critical-plugin

This story is about how Sky had accidentally blocked a plugin that helps the operations of thousands of websites. The plugin and access to the code.jquery.com website was blocked by Sky's content filter, it was listed as being "malware and phishining." The site hosts code for jQuery, which is used by over three-quaters of the top ten-thousand websites to ease the burden of creating responsive websites. Which means that sites such as google and the guardian weren't able to deliver a quick instant response which most users expected. The code required to enable those instant responses is usually hosted on one of three "content delivery networks", run by Google, Microsoft and jQuery itself. The Guardian believes that the best explanation for this mistake is that an actual malware site was using the code hosted on jQuery and was found by Skys filters and therefore incorrectly categorised the plugin.

I believe that the Guardian are potentially correct in stating that it's possible that an actual malware site caused the incorrect categorisation of the plugin. This could have potentially damaged sky's brand image as they would have upset a lot of customers and received a lot of complaints and had left customers feeling frustrated.

Americans can't live without the web – but social media is a different story

New Pew study shows US an increasingly digital society, but Americans view social media and the internet very differently

http://www.theguardian.com/technology/2014/feb/27/american-internet-pew-study-social-media  

Summary of story 
The survey shows that Americans may still view participating in social media, accessing the internet and using email as entirely different experiences. That’s an interesting distinction, if not an entirely new one. For example, when people talk about “digital detoxing”, the internet as a means of consuming information isn’t on the receiving end of the vitriol – just the parts of it that serve as a means to communicate with others. But, paradoxically, communicating with others is what Americans appear to enjoy most about the internet.

Key information

• 10 US adults say they use computers somewhere in their daily lives, and nine out of 10 use cell phones to get on the internet
• With its 25th birthday coming up in March, the internet is the most popular millennial in American

• We don’t look up. Adult ownership of cell phones has risen from 53% in Pew’s first survey on this topic in 2000 to 90% now.
• We think positive. Americans think that the internet has been positive for individuals (90%) and for society in general (76%).

My view
In my opinion, i think that the I rely on the Internet on a daily basis, and can barely function without it these days. but social media ? no one really takes seriously. 

Breast cancer isn't sexy. Nipnominate's cleavage shots trivialise a devastating illness

Pictures of healthy women in push-up bras may raise money, but they offer sufferers no support – unlike the powerful images of Beth Whaanga

 http://www.theguardian.com/commentisfree/2014/feb/21/breast-cancer-nipnominate-pictures-bras-beth-whaanga  

Summary of story 
This artical talks about the  images Beth Whaanga posted after she underwent a double mastectomy'show us that women’s bodies can represent their strength and personal power'. 

Key information

•  Michelle Kent, the founder, has already raised £2,500.

My view

It seams a strange attitude to take. Should women be ashamed of their breasts? Covering up for breast cancer makes the fundraising just as much about the breasts as flaunting them. Indeed by your logic it says that anyone with their breasts on show cannot be valued for who they are. I disagree.

NDM article 14: @Future of Journalism: Hans Rosling on the case for data

The article states that Hans Rosling believes that we need to make news more interesting and we need to bring data alive to the world and allow everyone to easily understand and enjoy it. He states that well made videos are some of the ways of making data come more alive and become more appealing to audiences instead of just having one person talking and staring blankly into a single static camera, the BBC do well with animation but it's all for branding and not enough for making data come alive. He believes that this is where newspapers and their websites are failing.

Learners response For essay

Did the wrong question to start with! - missed too many lessons.
Overall grade: : Level 3 (D)

WWW: some good discussion of the main points.
EBI:   Include example to support point

LR: add examples on the paragraph highlighted. - add a conclusion.


Essay improvement .......

- On the other hand traditional media , in particular, newspapers and magazine must conform to its evolution by converging their product in order to function successfully in today's developing technology society. Print institution must now not only compete with others of their own industry, but also those of new and media , ensuring audience can access their products in  a variety of way as they have the ability to with new media. Large newspaper and magazine corporation with a wide mainstream audiences must be aware of the ways in which globalisation is affecting how we consume the media and must positively respond and adapt to these changes to maintain audience's interest and engagement in the face of the more innovative new media development want to explore.

secondly, UGC has also played a major role in empowerment of audiences. This makes audiences no longer passive, in fact they are more actively taking part in the creation of media. The sharing between audiences and producers has allowed UGC to take place which can done in social networking sites like YouTube, Myspace, Twitter and Facebook. According to Sherry Turkle social networking have isolated us from 'real human interaction in a cyber-reality that is poor imitation of real world'. However, it als0 raises concerns over the regulation by the gatekeepers. There is less censorship over the content produced by citizen journalists which means that the information provided can be invalidated at times. This shows that the audiences are empowered by these development but o a certain extent.

To conclude, despite the success in adapting to new media that this traditional institution has achieved, questions can be raised over the profit that is actually made from the changes. In this case, all online content from The Daly Telegraph is available for free so this institution must rely on advertisement to fund the websites, a seemingly capable way to tackle this problem. however, for some newspaper institution this could result in a loss, exemplified by Rupert Murdock who would lose £56 million without charging for online content of The Time and The Sunday Times through the use of a paywall. In addition to this, it can result in competition between newspapers institution as well as with institution such as the BBC whose content is always free, questioning the success o the changes traditional media have made and whether they will able to compete wit new an digital media.

Representation of race and ethnicity

 London Olympic 2012 opening Ceremony 




The London Olympic opening ceremony was about representation and ethnicity and how society in Britain is so multicoloured. Its portrayed progression view for example the family. the dad was black and the mum was white; with a mixrace kid which is an great example of Diversity.  The fact that teenagers all around the world being together and getting along celebrating this event shows the world how multicultural London really is. We can refer this to the Alvarado's Humorous theory  as they have made the whole concept funny. This then gives Britain a very good representation that they are very caring and loving. That everyone cares for each other in Britain and how they don't think a difference in people from all backgrounds. The second video we watched was the NHS celebrating the opening ceremony of the Olympics. The reason the NHS were there to celebrate the opening ceremony was because the NHS is a very big part of UK and how every year they help millions if people stay aware from illness.

I think that the Daily Mails article for the NHS was negative. The NHS have saved millions of people’s lives every year. The NHS is unique for UK, as no one in any other country saves people’s lives for free. Where ever you go in the world you will have to pay for your treatment.  writing about a small boy who was killed by the NHS for not suppling him with a glass for water, when the boy was in hospital.this will lead to Alvardo Theory's this goes into the factor old dangerous and pitted. Overall,the Daily Mail has a very wrong sense of the NHS, they cannot just discriminate the NHS, and The NHS is such a powerful aspect of Britain, which makes Britain very unique.