Weekly NDM story

'Miley Cyrus dethrones PewDiePie as world's most popular YouTube channel!'

http://www.theguardian.com/technology/2013/oct/11/miley-cyrus-pewdiepie-youtube-videos






Summery of the Story: Miley Cyrus Twerking, hammer- licking has made her a controversial figure in recent months and have been hugely successful on YouTube. Also, they have compared her to one of the most visited channel of YouTube 'PewDiePie' they state that this ' retains a more loyal audience on Google's video service, with nearly 14.3m subscribers compared to her 2.9m.' Here is just a statistic to show how much the guardians are making a big deal of the fact that Miley is getting all this views on YouTube and ranting whether she's news worthy.

Key statistic or information:

• Miley was the most-watched YouTube channel in the world in September with 270.1m views according to industry site Tubefilter's monthly Top 100 chart
• her monthly view-count leaping 222% compared to August.
• Nearly 14.3m subscribers compared to her 2.9m. 
• Her channel overtook YouTube biggest star in previous months  
• In the US, which claims that 50% of adult American internet users watch music videos online, but that this rises to 81% for 18-29 year-olds.

My view on the story:

Although i haven’t heard anything about PewDiePie channel, but I think it's really interesting to see the size of audience he’s managed to pick up. But the fact that one monster video sent Miley's channel above him also seemed interesting, plus the wider context about music videos' continued importance to YouTube.

In my opinion, the only reason the Guardian can be squirting out a Miley article every hour is that the Miley articles are getting the most clicks. More clicks mean more money for advertising. its Miley Cyrus is now relevant worth a mention the Guardian?

Because Miley Cyrus (with her no-doubt substantial support team) is giving so much attention to being newsworthy in ways which are more intelligent than they may superficially appear.