Did the wrong question to start with! - missed too many lessons.
Overall grade: : Level 3 (D)
WWW: some good discussion of the main points.
EBI: Include example to support point
LR: add examples on the paragraph highlighted. - add a conclusion.
Essay improvement .......
- On the other hand traditional media , in particular, newspapers and magazine must conform to its evolution by converging their product in order to function successfully in today's developing technology society. Print institution must now not only compete with others of their own industry, but also those of new and media , ensuring audience can access their products in a variety of way as they have the ability to with new media. Large newspaper and magazine corporation with a wide mainstream audiences must be aware of the ways in which globalisation is affecting how we consume the media and must positively respond and adapt to these changes to maintain audience's interest and engagement in the face of the more innovative new media development want to explore.
secondly, UGC has also played a major role in empowerment of audiences. This makes audiences no longer passive, in fact they are more actively taking part in the creation of media. The sharing between audiences and producers has allowed UGC to take place which can done in social networking sites like YouTube, Myspace, Twitter and Facebook. According to Sherry Turkle social networking have isolated us from 'real human interaction in a cyber-reality that is poor imitation of real world'. However, it als0 raises concerns over the regulation by the gatekeepers. There is less censorship over the content produced by citizen journalists which means that the information provided can be invalidated at times. This shows that the audiences are empowered by these development but o a certain extent.
To conclude, despite the success in adapting to new media that this traditional institution has achieved, questions can be raised over the profit that is actually made from the changes. In this case, all online content from The Daly Telegraph is available for free so this institution must rely on advertisement to fund the websites, a seemingly capable way to tackle this problem. however, for some newspaper institution this could result in a loss, exemplified by Rupert Murdock who would lose £56 million without charging for online content of The Time and The Sunday Times through the use of a paywall. In addition to this, it can result in competition between newspapers institution as well as with institution such as the BBC whose content is always free, questioning the success o the changes traditional media have made and whether they will able to compete wit new an digital media.
Thursday 30 January 2014
Representation of race and ethnicity
London Olympic 2012 opening Ceremony
The London Olympic opening ceremony was about representation and ethnicity and how society in Britain is so multicoloured. Its portrayed progression view for example the family. the dad was black and the mum was white; with a mixrace kid which is an great example of Diversity. The fact that teenagers all around the world being together and getting along celebrating this event shows the world how multicultural London really is. We can refer this to the Alvarado's Humorous theory as they have made the whole concept funny. This then gives Britain a very good representation that they are very caring and loving. That everyone cares for each other in Britain and how they don't think a difference in people from all backgrounds. The second video we watched was the NHS celebrating the opening ceremony of the Olympics. The reason the NHS were there to celebrate the opening ceremony was because the NHS is a very big part of UK and how every year they help millions if people stay aware from illness.
The London Olympic opening ceremony was about representation and ethnicity and how society in Britain is so multicoloured. Its portrayed progression view for example the family. the dad was black and the mum was white; with a mixrace kid which is an great example of Diversity. The fact that teenagers all around the world being together and getting along celebrating this event shows the world how multicultural London really is. We can refer this to the Alvarado's Humorous theory as they have made the whole concept funny. This then gives Britain a very good representation that they are very caring and loving. That everyone cares for each other in Britain and how they don't think a difference in people from all backgrounds. The second video we watched was the NHS celebrating the opening ceremony of the Olympics. The reason the NHS were there to celebrate the opening ceremony was because the NHS is a very big part of UK and how every year they help millions if people stay aware from illness.
I think that
the Daily Mails article for the NHS was negative. The NHS have saved millions of people’s lives every year. The NHS is unique for UK, as no
one in any other country saves people’s lives for free. Where ever you go in
the world you will have to pay for your treatment. writing about a small boy who was killed by the NHS for not suppling him with a glass for water, when the boy was in hospital.this will lead to Alvardo Theory's this goes into the factor old dangerous and pitted. Overall,the Daily Mail has a very
wrong sense of the NHS, they cannot just discriminate the NHS, and The NHS is
such a powerful aspect of Britain, which makes Britain very unique.
Monday 27 January 2014
NDM Weekly Story
Candy Crush Saga maker King’s parent company reveals 2012 financial results
Summary of the story: This article talks about the parent company of games firm King, whose Candy Crush Saga which is one of the most lucrative mobile games in the world, has published its financial results for 2012.
The financials don’t reveal much about the mobile growth of King’s business, although it had been available on Facebook since April that year. it published in 2012 The filing with Companies House in the UK doesn’t mention the game, describing the company’s principal activities as “the production and distribution of online skill games”, although later in the document this is reworded as “the production and distribution of online and mobile games”.
key Information/statistic: - €26.6m turnover and €5.3m profit recorded before Midasplayer.com’s mobile gaming business really took off
- has published its financial results for 2012.
- King’s games were being played more than 1bn times a day by 282m monthly unique users
- Candy Crush Saga is currently generating revenues of $3.5m a day.
How your child's art could unlock a more secure online world
http://www.theguardian.com/technology/2014/jan/17/how-your-child-art-secure-online-bbc-data
Summery of the Story: In this article it talks about how kids in society today are unlocking and guessing you pins and passwords. The BBC is exploring a child-friendly password tool and a way to offer tailored services. Kids often change parents pin and forget it in a matter of an hour. Think through all the competencies required to log in to a website. Not only do you have to be able to read and write – in an age of touchscreen computing, not at all something which can be assumed of everyone online
My view on story:
I think that the BBC should secure their online websites and apps more so that kids so that kids don't read or understand them easily like they do now.
Thursday 23 January 2014
Research on Post-Colonialism
12 years A Slave:Trailer
Chris Rock is an African American comedian who is on television. In terms of Alvardos theory of racial representations, he is considered as humorous he is a comedian and therefore is not represented or looked upon as dangerous.
By watching this trailer we can see that a black man called
Solomon is trying to fight for his survival and freedom. Solomon family look wealthy and rich; an ordinary american family. however, during the
pre-civil war in united states many black people were treated badly and their wealth and property was taking away. Then these people were sold to one person to the other. Facing
cruelty as well as unexpected kindnesses, Solomon struggles not only to stay
alive, but to retain his dignity. Through
the collapse of identity and white prevalence, 12 Years a Slave
tries and subverts order and chaos in post-colonial America.
Also we can refer it to the Avarado theory due to the fact that these black man (slaves) are seen
to be 'Dangerous'
to society although they are in a lower status than the white men they still
fear them as they crave freedom and will kill without thinking twice.
D Jango unchained: Trailer
This film was based on an African-American
man wanting to rescue his wife from a brutal Mississippi plantation
owner.2 years before the Civil War pits brother-against-brother, German-born
fugitive hunter Dr. King Schultz arrives in America determined to capture
the outlaw Brittle brothers dead or alive. In the midst of his search a
freed slave and skilled tracker who seeks to rescue his beloved wife
Broomhilda. They plan to haunt down other outlaw during the winter
in order to free his wife. In many shots in the trailer they show off the black
guy’s knowledge and how the American listens to his words and almost obeys
them. This goes against the topical stereotype of a black man,
as we expect the Americans to be the one leading, to this "civilised" group of people, slavery was an educating enterprise. In return for the gift of civilisation and, let's not forget, Christianisation, slaves were expected to obey and to serve. slavery and race are exhibited through the lens of violence, blood and death. D jango is a slave with attitude and panache. In addition, we can refer this
to the Frantz Fanon theory (black skin white mask) as he speaks in an educated
tone.
In comparison, you can see that both trailers are quite similar in terms of the representation and the characteristics of the African-American and American themselves.
Chris Rock is an African American comedian who is on television. In terms of Alvardos theory of racial representations, he is considered as humorous he is a comedian and therefore is not represented or looked upon as dangerous.
Sunday 19 January 2014
NDM weekly story
David Cameron reveals everyman credentials and bad habits in interview
http://www.theguardian.com/politics/2014/jan/19/david-cameron-first-aid-kit-swedish-band-interview
Summery of the Story: In this article it talks about how Prime minister is a fan of Swedish band First Aid Kit and likes to channel surf rubbish TV in Mail on Sunday interview. Also David Cameron says he has snuck into Shepherd’s Bush Empire to watch gigs. revealing he infuriates his wife by channel-surfing "rubbish" TV and worries about the influence of technology on his children, banning them from having mobile phones, video games and music gadgets. and then he talks about his son and his up bringing's.
key information/ statistic:
- death in 2009 of his son Ivan,
How your child's art could unlock a more secure online world
http://www.theguardian.com/technology/2014/jan/17/how-your-child-art-secure-online-bbc-data
Summery of the Story: In this article it talks about how kids in society today are unlocking and guessing you pins and passwords. The BBC is exploring a child-friendly password tool and a way to offer tailored services. Kids often change parents pin and forget it in a matter of an hour. Think through all the competencies required to log in to a website. Not only do you have to be able to read and write – in an age of touchscreen computing, not at all something which can be assumed of everyone online
My view on story: I think that the BBC should secure their online websites and apps more so that kids so that kids don't read or understand them easily like they do now.
Post-colonialism notes
Colonialism which normally refers to a period of history from the 15th to the 20th century, when people from Europe built colonies on other countries.
The reason for the practise of colonialism at that time included:
- the profit to be made
- to expand the power of the colonising country
- to escape persecution by the colonising country
- to convert the indigenous population to the colonist religion
- Political and legal domination over an alien society
- relations of economics and political dependence
- exploitation between imperial powers and the colony
- racial and cultural inequality
- India: ' The rape of India' 'Jewel of the Crown'
- Nigeria
- Ghana
- south Africa
- china
- Caribbean
- Australia
- new Zealand
Post Colonialism
- Post colonialism does not simply refers to the period after the colonial era. it can also been as continuation of colonialism , albeit through different or new relationship concerning power and the control/production of knowledge.
- Post colonialism may seek to challenge or undermine the 'western' way of ethnicity
- Often previously colonised place are homogenized in western discoid under an umbrella label such as 'the third world'
- post-colonialism recognize that these was, and still is, resistance to the west
Key Theories
Alvarado (1987)Four key themes in racial representations
- Excotic
- Dangerous
- Humorous
- Pitied
According to the black psychoanalyst and philosopher Frantz Fanon colonisation has had a huge psychological impact on both the colonisers and the colonised.
key Quote ' Black Skin White Mask' ( 1952)
For example : language, ' to speak means to assume a culture' - black Caribbean lost their nature language and to be successful needs to speak in 'educated
Typically Black stereotypes Can:
- Infantilize: such as the 'cute' children of the charity posters or the 'simple-mided'
- Premitiuize: the 'exotic and virile' tribal warriers
- DE civilize: The 'Gangsta' 'Pimp'
- essentialize: Identity - Chinese people looking alike.
Sunday 12 January 2014
NDM weekly story
The Tab: the student website making headlines
http://www.theguardian.com/media/media-blog/2014/jan/10/tab-student-newspaper-website
Summary of the story: this article talks about a website called The Tab. Its mix of Buzzfeed-like humour and hyperlocal and this also has attracted its share of controversy. Students jourmnalist and interview are reported here and the quotes are then picked up from national newspapers. making it to the big headlines . Unlike so much student journalism, the site's content is lively, brash and, perhaps more importantly, perfectly designed for sharing on social media.For a student publication, it has had an impressive number of its stories covered in the nationals – from freedom of information requests on Cambridge University's disciplinary procedures to the viral "milking" craze.
key statistic and information:
Summary of the story: this article talks about a website called The Tab. Its mix of Buzzfeed-like humour and hyperlocal and this also has attracted its share of controversy. Students jourmnalist and interview are reported here and the quotes are then picked up from national newspapers. making it to the big headlines . Unlike so much student journalism, the site's content is lively, brash and, perhaps more importantly, perfectly designed for sharing on social media.For a student publication, it has had an impressive number of its stories covered in the nationals – from freedom of information requests on Cambridge University's disciplinary procedures to the viral "milking" craze.
key statistic and information:
- reporting draws 1.3m users a month
- 34 universities around the country
- the pair landed £200,000 to expand the Tab nationally from four investor
My view on the story:
In my opinion, This is the future of media its the only way it can be monetised. The irony is that's its a load of Oxbridge graduates making a packet out of peddling trash (popular media) sounds familiar
Wikipedia: Breaking Bad leads TV dramas in top pages list
http://www.theguardian.com/media/2014/jan/10/wikipedia-top-pages-2013-breaking-bad
Summary of the story: This article talks about the TV drama Breaking Bad. This TV show ranked third in Wikipedia's English-language searches Photograph which was written and published by Frank Ockenfels. This was also one of the Wikipedia top 100 list in 2013.
key statistic and information:
- Oscar-winning actor Jennifer Lawrence was the highest woman on the list in 22nd place. Family Guy's Mila Kunis also made the top 100.
- The article listing deaths in 2013 featured in second place and Nelson Mandela, attracted sizeable attention, in 16th
In my opinion I think that breaking bad is a great show but not that great to be on of the popular TV dramas in 2013 as there are shows which are better bigger. This show is the most overrated show ever made.
Wednesday 8 January 2014
Black Mirror: The National Anthem
Documentary
What is the message of Black Mirror: The National Anthem ?
The message is that new and digital media has had a enormous impact on society and peoples life in general.Due to the fact that people are use to traditional media like the television and newspaper; instant news and instant access to information means that the media and news must update their news hourly and must be keeping up to date, to the minute in order for them to stay in competition with social media such as Twitter and Facebook. The viral of the YouTube clip in the short film, and them taken it down 9 minutes later and still went viral shows the viewers how fast the web is and once something is put on the web, you no longer have control over it due to the vast amount of people on the internet. This again suggests that the Prime Minister and the Government have no power or control over the content that goes on social networking sites or the internet.
What is the message of Black Mirror: The National Anthem ?
The message is that new and digital media has had a enormous impact on society and peoples life in general.Due to the fact that people are use to traditional media like the television and newspaper; instant news and instant access to information means that the media and news must update their news hourly and must be keeping up to date, to the minute in order for them to stay in competition with social media such as Twitter and Facebook. The viral of the YouTube clip in the short film, and them taken it down 9 minutes later and still went viral shows the viewers how fast the web is and once something is put on the web, you no longer have control over it due to the vast amount of people on the internet. This again suggests that the Prime Minister and the Government have no power or control over the content that goes on social networking sites or the internet.
Sunday 5 January 2014
X-mas NDM story
How Birds of a Feather came to fly high on ITV
http://www.theguardian.com/media/2014/jan/03/birds-of-a-feather-viewers-flock-to-itv-remake
Summary of the story: This article talks about the creators of the Essex-based sitcom. and how it took their pitch for a new series to the BBC but offered only a Christmas special and adding some new touches. however ITV gains and BBC losses. They have written quite few scripts and the ITV liked it so decided to put it up for christmas special. Moreover, they are making a comeback of sitcom
key information or statistic:
- average of 7.8 million viewers
Personally I thought it was horrible, there was such a huge Ronnie Barker shaped hole in it that I found it almost laughable but for all the wrong reasons.
The 50 best Android apps of 2013
http://www.theguardian.com/technology/2013/dec/23/50-best-android-apps-2013
Summary of story:
Andriod app - The top entertainment, lifestyle, children's, productivity and social apps for Android smartphones and tablets this year. This article talks about how successful this Android tablets etc. was this year and 2013 has been a great year in developing this piece.
Key information or statistic:
- Google ended 2013 with more than a million Android apps on its Google Play store
How I taught my son to love vinyl
http://www.theguardian.com/technology/2013/dec/26/how-i-taught-my-son-to-love-vinyl
Summary of the story: This article is about a father that has watched a film and from it he has remembered how valuable it is too him and wants to pass it on to his son so that he can value it.The myth of analogue vs vinyl is akin to the "which religion is best" argument. They are inferior to digital CD's for clarity. But there is no mistaking that vinyl has a warmth and presence you cannot find in digital and you can feel the inaudible bass in your belly.
my view on the story: This all don't make sense to me
YouView shareholder funding up 30%
http://www.theguardian.com/media/2013/dec/30/youview-shareholder-funding-bbc-itv-bt
Summary of the story: This article talks about the YouView.
YouView's annual financial filing reveals the extent of the upscaling of the business, which almost doubled staff numbers from 29 to 55 between the end of March 2012 and the end of March this year.
Research and development numbers rose from one to 15, while those in administration grew from 28 to 40.
key information or statistic:
- BBC, ITV, BT and others paid out more than £40m in last financial year as internet-based TV service launched
- staff costs increasing by almost 50%
- YouView's employee costs similarly saw a major rise, up 44% from £3.25m to £4.64m yearonyear
- Nearly all of the well over 500,000 households that have a YouView set
- over 30,000 YouView set-top boxes have been sold directly to consumers through retail outlets
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