NDM weekly story

Mail Online is UK's most popular news brand across PC, mobile and tablet

http://www.theguardian.com/media/media-blog/2013/nov/14/mail-online-news-brand

Summary of the story:

- Based on this article story, it states that the Mail Online was the most popular news brand across Pc, mobile and tablets in September due to the fact that the total digital population across the country rose to 4.7 million, according to news reports. However, for too long, digital audience measurement has been considered un trustworthy because of the statistics being misunderstood and misquoted. It states that this digital measures the software and hardware instead of ' real people '.

Key information or statistics:

•  Britain's total digital population rose to 47.3 million people in September, according to new unduplicated figures
• 25% of the Daily Mails traffic is links from the Guardian
•  Those visiting the Mail Online through their PC or laptop accounted for around 67% of its total digital population whilst the number of users accessing Mail Online exclusively by mobile or tablet reached 5.6m in September.

My view on the story:

- When he states 'counting someone who accesses the website through their mobile and a PC as one person.' I totally agree with what he is saying because I myself own a tablet pc and a mobile phone, and the digital audience measurement will give this a '3' due to the fact that they count software's and hardware's instead of real people. This count up is no where accurate.  

- 'Telegraph Media Group and the Guardian are ranked in second and third place respectively'. In my opinion, I think The Guardian holds up pretty well considering it's poor paper circulation.

Snap Chat rejects $3bn Facebook buyout

http://www.theguardian.com/technology/2013/nov/13/snapchat-facebook-buyout-offer-rejected

Summary of the story:

In this article it talks about the new social fad : Snapchat - the fast-growing messaging system, has reportedly rejected a $3bn buyout offer from Facebook. At $3bn Snapchat would be the most expensive acquisition Facebook has ever made.According to the Journal, Evan Spiegel, Snapchat’s 23-year-old co-founder and chief executive, is waiting until early next year before considering any offers in the hope that Snapchat’s numbers will grow enough to justify an even larger valuation.

The company’s valuation has been growing as fast as its user base. In June Snapchat raised $60m from investors that valued the company at $800m. Facebook reportedly offered $1bn for Snapchat earlier this year. Last month top tech blog All Things D reported that the company was in negotiations with China’s Tencent over an investment that would value the firm at over $3.6bn.

Key information or statistics:

• 5 million active users
• Has been downloaded by 9% of US mobile users
• over 350m messages a day

My view on the story:

In my opinion, if I was 23 and offered 3 billion cash I know what I would do lol anyways  You'd have to be the biggest idiot the not accept this deal. Snapchat is like the late 90s  A social app that will have no relevance in three years, especially in such an innovative field. for him to accept this deal would have had a huge positive impact on snapchat.