Sunday, 22 September 2013

Weekly NDM story

' iPhone 5C: Why the naysayers are wrong to say Apple is in trouble'
Summary of the story:
This article is about the new iPhone 5C. This is a cheaper version of the iPhone 5S, which Apple have been criticised due to the price. Both iPhone’s are coming out this month, iPhone 5S costs £529 and the iPhone 5C costs £429. The difference between the phones, are that the iPhone 5C is cheaper and it is in plastic. The article also states how people are saying that Apple aren't in trouble but the demand for the iPhone is high, however whenever Apple release a new product, customers are always lining up outside to see the new product. I think that the iPhone 5C is pointless, as it does cost a lot of money and if you're going to pay £429 for the iPhone 5C, you might as well pay the extra £100 to get a better version. They are basically the same phone, but one is cheaper.
Key Facts/ statistical information:

  • The iPhone 5 is a touchscreen-based smartphone developed by Apple
  • It is the sixth generation of the iPhone and succeeds the iPhone 4
  • The phone is a slimmer, lighter model that introduces a higher-resolution, 4-inch screen to the series with 16:9 widescreen aspect ratios
  • The phone runs on iOS 6 Operating System and support for LTE
  • Apple held an event to formally introduce the phone on September 12, 2012
  • After Apple began taking pre-orders on September 14, 2012, over two million were received within 24 hours
  • Keep it simple: Smartphone world is full of failures that didn't follow the maxi
  • Samsung believes you can't have too much of a 'good' thing while the iPhone succeeded because it made things simple

iphone5c copie
My view on the story:

This article states that Samsung has made a choice that you can’t have too much of a good or bad thing. This is why their products offer features such as: air command, smart stay, smart scroll and air gesture. Comparing it from long ago, for example Japanese 'hi-fi companies' were successful but are no longer in the leading race as they have made no improvements. The article includes saying "the kitchen-sink approach appeals to our desire to have more stuffbut complexity carries a cost, in attention if nothing else. Back in the day adults didn’t use phones and now they are getting popular by the day and they are getting more complex, which makes it difficult for people to use them. This article is suggesting that phones need simplicity. 

No comments:

Post a Comment