New case study question 9-12

9. 9. Consider the effects so far, and possible effects in the future, on media institutions involved in your case study (media production).

The effects so far on media institutions such as Apple are quite positive. Due to globalisation Apple have become a world rebound company in mobile technology as well as computers (which makes them a respected insinuation). Although they are a very wealthy and successful company, most people see them in a positive despite their wealth being on par with the the company Goldman Sachs - who most people see as "greedy money grabbers" http://www.towardfreedom.com/globalism/2713-the-apple-connection-globalization-and-outsourcing 

People continue to be loyal to Apple. However, their good reputation outweighs the production lines of foreign labour they impose in factories with workers not realy earning that much money. This could have a negative implication for the future as if they continue to grow at the rate in which they are doing so now they may continue to  employ cheap workers - even secretly - and this is usually seen as unethical and could be likened to sweatshops in India that produce Nike clothing. 

This may also apply to Samsung as they are continuing to build their success and are growing more rapidly. 

Another possible effect in the future is that of the fact that the companies may have plateued and may not be able to go beyond their technological advancements.

10. What issues may there be regarding media effects and /or regulation/ censorship as a result of changes due to new and digital media?

Some issues regarding censorship and regulation would be the regulation of jailbreaking. Due to the internet being much more widely used and becoming more familiar - hackers are becoming more common and jailbreaking iPhones could have negative ramifications on Apple. It allows people to download apps without paying and the agreement of Apple. Nonetheless, people's knowledge about technology is moving just as fast as the developers and will therefore be unable to stop them from doing so. This is turn could affect Apples revenue. 

A bigger issue regarding censorship and regulation would be the capabilities of using mobile internet. As the use of smart phones increases, developers aim to make mobile internet as fast as they can to satisfy their consumers. This then impacts the use of social networking which before was accessed by computers, now people are able to use them on the go and share and "tweet" what they are witnessing at the time. A good example of this is the use of Twitter in the Arab spring as well as footage being filmed from their mobile phones and shared. The rise of UGC means gatekeepers are as able to censor things from the public domain.

11. Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study?  E.g. the internet has been said to be ‘globalising culture’ through its promotion of the English language.

 Are there any cross-cultural factors and /or effects of globalisation involved in the impact of new technology on your case study?  E.g. the internet has been said to be ‘globalising culture’ through its promotion of the English language.

Effects of globalisation are reinforced by the fact that the American company Apple have dominated the technology market and employ people from many other poorer countries such as China. This empowers the US and allows them to remain a dominant country. This also reinforces American Hegemony. It also promotes the idea of Westernisation among poorer countries and encourages them to jump on the band wagon and start using smart phones. However, this allows other smart phone companies such as HTC and Nokia who aren’t as dominant to become market leaders in poorer countries due to their affordability.

12. Consider theoretical perspectives in relation to the impact of new/ digital media in your case study.  E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.



Consider theoretical perspectives in relation to the impact of new/ digital media in your case study.  E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.

The impact of new and digital media has had an impact on Marxism and Hegemony, which is primarily due to the fact that market leaders are rising to significance globally and doesn’t allow other competitors to come though. This is especially evident with Apple and Samsung which exert western hegemony on other countries.