Monday, 31 March 2014

New case study questions 7-8

  1. 7. What concerns/ considerations are there (if any) for the media institutions involved in your case study as a result of the impact of new and digital media? (e.g. deskilling or multi-skilling of the workforce/ decline in workforce etc)


A concern for the impact of new and digital media on mobile phones is that people may become too reliant on them which may in turn make them lazier and technology reliant. An economic concern would be that the increase in use of smart phones and the continuing development of them may mean that other institution - that may have been market leaders in other sectors may be affected by mobile technology. This includes companies such as Canon (cameras) as people aren’t buying cameras as much as they used to due to the sophistication of cameras on smart phones. This also affects gaming companies such as Nintendo as people are using their smart phones to play games and therefore people won’t be as interested in buying games consoles or games as smart phone technology may increase and become just as sophisticated.

Additionally, due to the fact that Apple is a well-known company, they have to consider their public image. If they get bad press showing how their production lines have a lack of working standards or their workers get paid a low wage, this would give the company a bad image and reputation.



  1. 8. What are the political and social implications of the new technologies and the methods of their consumption?  E.g. moral panics etc?

There are various social implications of new technolgies and the methods of consumtion such as it creating a means for moral panic. This may be down to the fact that the technology is developing so quickly that consumers may not be able to keep up.  An example of this is the introduction of contact-less payment, even with contact-less credit/debit cards, it is still not that mainstream and the fact that they are predicting that 50% of Visa transactions will be via a mobile device in 2020 suggests they are possible moving too fast before people are ready of familiar with it. 

http://www.computerweekly.com/news/2240177966/Boots-to-roll-out-contactless-payments-nationwide - The primary moral panic will be fear of fraud - which may be similar to when online banking was introduced.

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