- 4. Is the size of the audience any different now than before the impact of new and digital media (or has the pattern of usage changed)? E.G. consider for the impact of new and digital media on TV broadcasting the change in audience ratings for programmes as a consequence of the deregulation of TV. (Prior to deregulation audience figures could be 20m+ for Eastenders etc to a situation today where, due to the massive number of channels now available, audiences are vastly reduced and fragmented).
The size of the audience for mobile phones has increased largely since new and digital media made an impact on it. This is especcialy clear in teenagers who are the largest group of frequent mobile phone users - http://www.prweb.com/releases/2012/2/prweb9194179.htm. However, this in the future, even younger people maystart to use smart phones as they have much more convergence and are multi purpose. Addionally, the fact that mobile phones/smart phones can be used for various different tasks now - prior to standard mobile phones - means that people are bound to use them more seeing as they can accomplaish many tasks - from phoneing/messaging people, to watching videos, visiting webpages and gaming. Furthermore, as they have more sophisticated software the settings can be changed to suit the user - and possibly to increase its ease of usability for people who may find them more difficult to use.
- Who are the primary target audience now and has this changed? Who was it before and how do you know?
TEXT
http://www.pcadvisor.co.uk/news/mobile-phone/3319666/apples-iphone-is-most-popular-smartphone-with-mobile-workers/
CURRENT TARGET AUDIENCE
Business people
ORIGINAL TARGET AUDIENCE
HOW DO YOU KNOW?
Smart phones have become more advanced, have used convergence and have become largely multi-functional with various elements such as email, internet, planners, and various apps to aid people in their organisation.
TEXT
CURRENT TARGET AUDIENCE
Teenagers/Young Adults
ORIGINAL TARGET AUDIENCE
HOW DO YOU KNOW
Companies have introduced countless entertainment apps in order to make smart phones a gaming device - apps include Temple Run and Angry Birds which are very popular and raise a lot of revenue. Furthermore, Windows Phones integrate XBox live into their operation system allowing gamers to keep track of their gaming. Communication apps are also a way of encouraging young mobile users to use smart phones as it allows interaction among peers for free - this especially became popular when Blackberrys became mainstream.
http://www.pcadvisor.co.uk/news/mobile-phone/3319666/apples-iphone-is-most-popular-smartphone-with-mobile-workers/
CURRENT TARGET AUDIENCE
Business people
ORIGINAL TARGET AUDIENCE
HOW DO YOU KNOW?
Smart phones have become more advanced, have used convergence and have become largely multi-functional with various elements such as email, internet, planners, and various apps to aid people in their organisation.
TEXT
CURRENT TARGET AUDIENCE
Teenagers/Young Adults
ORIGINAL TARGET AUDIENCE
HOW DO YOU KNOW
Companies have introduced countless entertainment apps in order to make smart phones a gaming device - apps include Temple Run and Angry Birds which are very popular and raise a lot of revenue. Furthermore, Windows Phones integrate XBox live into their operation system allowing gamers to keep track of their gaming. Communication apps are also a way of encouraging young mobile users to use smart phones as it allows interaction among peers for free - this especially became popular when Blackberrys became mainstream.
6. How have the audience responded to the changes? Is there more customer choice? Is there evidence of a more pluralistic model? What evidence do you have to support this?
The audience have responded in a positive way to the changes as they constanly accept the various advancements mobile phones have; it may possibly be down to the fact that it may be making life - and certain tasks more ealier to accomplish - such as shopping, or finding places to eat, etc. Additionally, it also creates more entertainment for the audience as they can use them for gaming or streaming videos. However, theres the issue of; are audiences ready for the continuing developments? And the fact that it may bring about a moral panic.
There is quite a range in customer choice as companies aim to bring out new models to suit a range of different people. http://www.t-mobile.co.uk/shop/pay-monthly/mobile-phones/ However, there are dominant companies such as Apple and Samsung - who are in high competition with one another which is highlighted through the law suit http://www.bbc.co.uk/news/business-20635961 - as well as HTC, Nokia and Blackberry - who are trying to re-emerge. On the other hand, there is a huge range in customer choice in terms of apps, which suggests that theres apps for everyone and everything and is a means of consumers creating revenue for the companies. Additionally, theres also competition in the operating systems - mainly with iOS and android.http://www.extremetech.com/computing/139458-android-now-powers-75-of-all-smartphones-sold-are-we-heading-towards-a-google-monopoly However, it seems that android is dominant due to the range of smartphones that has this operating system and the fact that its slightly more affordable.
There is attempts for a more pluralistic model due to the fact that there are various companies that manufacture phones, however the market leaders are Apple and Samsung. Oh the other hand, most smart phones more or less do similar things - such as checking news/weather, watching videos, playing games and now more recently some sort of voice commanding software. Competing companies aim to go above each other or at least become equivalent to the market leaders; so in this sense we could say that there is not much of a pluralistic model as the concept of smartphones from each company are quite similar in some aspects.http://www.qbn.com/topics/654022/
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