Saturday, 22 March 2014

Weekly NDM story

 Daily Mail and Guardian digital 'minnows', says News UK chief

http://www.theguardian.com/media/2014/mar/05/daily-mail-guardian-digital-minnows-news-uk-mike-darcey4

Summary of storyThis article talks about the issue of whether advertising or paywalls are better in generating revenues. Mike Darcey believes that the Daily Mail and the Guardian as "digital minnows" Because, they focus on advertising to generate revenue which could lead to problems in the future and is a dangerous strategy. As a result, Darcey favours paywalls as free online "undermines the incentive for people to pay for print editions". Relying on adverting revenue is putting themselves in competition with global conglomerates such as Google and Facebook which may put them at a disadvantage. Significantly, he states: "If this is your only revenue source, then you need to think about the fact that you are head-to-head with the global internet titans". 

My view: To conclude, I disagree with the Darcey's view that the Guardian and Daily Mail are digital minnow, because if companies included paywalls this could decrease their readership. Although there would be problems if the companies reply on online advertising as their revenue streaming, this may not effect their readership if they do not include paywalls.

Jasmine Gardner: News travels fast in cyberspace but can we trust it?

The article states how news over social media spreads quite rapid making stories become viral in a matter of seconds e.g. Morgan Freeman dying three times: once on twitter and twice on Facebook. Another example being tigers were let loose during London 2011 riots and most recently David Moyes (ManU boss) was apparently sacked. These all were of course rumours and lies which was what inspired the article to be written. We cannot believe everything we read on the internet which is why King's College Lonodn are creating a project called Pheme which over the next 18 months will be a built web app that will determine the likeliness of a statement being true or false.


In the US a third of all adults under 30 are said to get their news from social media, with half of all Twitter users receiving their newsflashes in 140 characters. 

According to FastCompany, social media has overtaken porn consumption as the number one activity on the web. 

More significantly, a survey late last year by market researcher Populus showed that in Britain, Twitter is now an everyday news source for 55 per cent of opinion formers. In other words, a majority of influential people get their information from a potentially unreliable source.

I do agree that the article by Jasmine Gardner is correct, we do get news quite fast and it does spread quite fast especially due to twitter and not every piece of the news sent and spread around is going to be true. But I don't believe an app will be enough to prevent rumours from spreading. It'll most likely help in some way e.g. if Morgan Freeman tweeted a few mins before his fake death or after his fake death then it'll most likely pick that up and state the statement is a lie.

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